Advertising is a direct pipeline of communication to your target or existing customer. The introduction of products or services to the public is commonly known as advertising, making your customers aware of the brand and convince them that your product is right for their needs. This is where you create the desire for your customers to want your product and enhance raise brand awareness. 

If you’re in the advertising industry, the advertising of products and services should be your expertise and making people take the necessary steps and draw more customers to your business. Furthermore, your advertising goals should be discussed and establishes along with your business plan. 

Every business and product will constantly go through three phases in the business cycle and having diverse business goals for each one is crucial.

The Startup Phase. 

Startup marketing and advertising are such a fundamental part of a company since it is new to the business, it has to establish itself to create a strong brand identity. More than its logo, a company needs its own personality which will distinctly identify them from company stereotypes. So, the process of choosing and advertising is crucial since it allows your business to exhibit its core values and business methods. A clear vision can help to guarantee a company’s success as it implements goals to make sure everyone in the business is on the same page. 

So, grab the opportunity or advertise and publish your business!

The Growing Phase. 

At the point when business is established, this is the time that your need to differentiate yourself from your competitors and convince them to try your product or service. 

The Established Business. 

The purpose of this point is to bring a reminder to your existing customers why they should continue buying and supporting your products and service. 

AIDA: Awareness, Interest, Desire, Action.

No matter which stage of the business you are at this time, the AIDA model will help track the customer journey through its diagram: Awareness, Interest, Desire, Action. Most marketers find this diagram useful because unconsciously, we apply this diagram in our daily lives or even consciously. Every day, we are planning marketing strategies ourselves. 

• Awareness: creating brand or product awareness.
• Interest: create interest in the benefits of your product or service. The adequate interest will encourage your audience to dig into research about your product and become keenly interested. 
• Desire: capture the desire of your audience for your product or service through emotional connection. This is the time to show your brand personality and turn your customers’ “like” to “wanting” your product. 
• Action: This is where Call To Action takes place. Make your customer interact with your company. A few years back, newspapers, brochures, and magazines are used to advertise and talk to your customers but in this digital era, newsletters, emails, websites, and apps are valuable.

How to Plan Advertisements?

Larger corporations often hire an advertising agency involving a million-dollar budget to conduct their campaigns. However, smaller companies especially startups don’t have that luxury. A small business owner or the campaign manager of a small-scale business may have to do most of the work during campaigns. To ease the agony, here’s some small business advertising checklist.

Establish your goals and pick what you promote.

Creating goals for your business campaign is essential to achieve the desired results. The SMART method stands for specific, measurable, achievable, results-focused, and time-bound goals. In any goal such as to find new customers, identifying methods is crucial and results must be measurable. 

Define your target audience. 

“more consumers” or “buyers” are two broad things and should not be included in defining your target audience. Instead, be more specific about the audience you want to reach with advertising. Gather customer profiles and figure out their personality based on the given data. 

Create a budget. 

It is unethical to overspend on advertising especially in small-scale businesses. Create a budget plan to designate money in necessary expenditures. Also, if a company has a past history of advertising, evaluate your previous budget and create a baseline from there. 

Create your advertising message and graphics. 

Catchy slogans and educational content are an effective way to differentiate your company from the competition. This will increase the demand for your product and its aim is to tell what your product is about. The graphics are essential since it directly communicates a message to your potential customers. Eye-catching graphic designs can bring your brilliant ideas to life.

For larger corporations, TV commercials, radio spots, or print ads will make the professional first impression on your product. On the other hand, small-scale businesses can also create ads through Google AdWords or Facebook ads. 

Evaluate results. 

Based on your data results, you should be able to identify and measure if your advertising campaigns made a success. Some advertising sites such as those mentioned above can automatically collect data. The results should give you the converted sales and leads. As you track performance, you must learn and react. Analyze results and reflect them in your project management. Good project management always measures final results.

Related Questions

What was the first toy advertised on TV?

Mr. Potato Head was developed and invented in 1949 by George Lerner. It was first manufactured and distributed by Hasbro in 1952, the first toy advertised on television, and has remained in production since. Mr. Potato Head was also popularized when it was one of the toys featured in the movie The Toy Story. 

Why do advertisers use testimonials?

One of the most powerful forms of marketing strategy is The Word of Mouth. People often think that the genuine reaction of a person or a celebrity praising a product means a good sign which makes them purchase the product. It also provides good encouragement to pursue a consumer to purchase and support a product.

Why advertising is important?

Advertising is the best way to communicate with customers. It helps the business to tell a direct and indirect message about the brand available in the market.